You know I like to get on my soapbox about how digital campaign management is a skilled profession. Companies pay marketing agencies and freelance contractors a lot of money to run robust campaigns that sell products and get results. One of the most comprehensive, and well-recognized author marketing courses is Mark Dawson's Self-Publishing Formula. I'll give you my perspective as an expert digital marketer as to whether Dawson's Ads for Authors series is the real deal and, talk about what it takes to be successful on the program.